Revolutionising Ainscough HR:
From manual workarounds
to system optimisation

Ainscough Crane Hire is the market leader for lifting solutions and services to the infrastructure, construction, power generation, and industrial markets.

Having started out in 1976 as a small company with just a couple of cranes, Ainscough has since grown to now having a fleet of around 400 cranes of varying sizes from 40 tonnes to as big as 750 tonnes.

Whether lifting barges out of canals or working on HS2 and everything in between, Ainscough provides support to many areas of the UK, as well as being a critical provider to keeping the UK water, rail, electricity and gas infrastructures running.

With 800 employees, including 650 crane operators, there is a mix of salaried and contracted workers and management who are all looked after by Darren Thompson and the rest of the Ainscough HR team.

In this case study, we look at the journey that Ainscough and Zellis have taken together, with a particular focus on 2024 and beyond, when a Zellis system review changed everything.